Sometimes it’s important to ask yourself who cares in the long run? What are you trying to protect? We are mere vessels so go ahead and put it out there. Create, educate and translate. Rest assured you will feel the energy of judgment and discomfort but sit with it. Because nobody really cares and if they do, something will take its place rapidly. It won’t stick. So do what you do and move on with it. Don’t worry about protecting your brand. It’s a false front.